Tags здравство

Tag: здравство

Soft power: How alternative medicine publications promote brand Russia in the Balkans

One method for spreading Russian influence in the Balkans is through alternative medicine magazines. While the newspaper industry in all Balkan countries is in steep decline, numbers of magazines with titles like “Russian Doctor,” “Russian Herbalist,” “Russian Encyclopedia of Health” had been increasing since 2015. At least half dozens of them originate in Serbia and spread through the newsstands of...