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Majlinda Bregu: Connectivity is the name of the game for the Western Balkans

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Connectivity is the name of the game. Connecting markets, people and integrating the Western Balkan six into the European Single Market, General Secretary of the Regional Cooperation Council (RCC), Majlinda Bregu writes for Euromoney’s Global Market.

“By most objective measures, over the past several years, the region has experienced uninterrupted economic growth (trend 3.5% in 2019 and 3.8% in 2020). Still GDP per capita in Western Balkans is less than a third of the richest EU member state — Germany. The average FDI stock per capita in the Western Balkans is less than half of the FDI stock per capita in Eastern European EU members, and just one seventh of the EU average.
Nevertheless, the region provides a welcoming environment to investments, with
corporate profit tax rates ranging from 9% to 15%, being among the lowest in Europe”, writes Bregu.

Foreign investors have recognized that the region is at the gateway between the Eastern and Western parts of the world, and as such, the region can serve as a safe harbour for investments while enabling east access to the global market.

“Foreign investors have also recognized existing opportunities in the Western Balkans
and as a result the region recorded the FDI inflow of €1bn in the past year. However, the conventional wisdom speaks loudly: this is still modest and far below the true potentials of the Western Balkans”, Bregu adds.

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