The analysis of the audio and audio-visual media services that was conducted by the Agency of audio and audiovisual services, shows that in 2014 TV station Sitel made the largest revenues compared to the last ten years. The TV station has increased their revenues fivefold, Kanal 5 have increased theirs fourfold, while Telma has made the same figures as compared to ten years ago.
Over 90 percent of all revenues made by these TV stations come from advertising.
Sitel has made the most money from advertising (8.5 million euro – 526.77 million denari) which is 44 percent of all advertising revenues in the TV industry. Telma generates the least amount for their budget based on adverts – 1.1 million euro or 70.89 million denari or 6 percent of their overall income. The national TV station netted 788.292 euro or 48.48 million denari, which is 4 percent of their total.
The total revenue made by all audio and audiovisual media in 2014 was 51 million euro or 3.176,74 million denari. The revenues of the public service amount for 41.75 percent of this money and the rest of the share is by private, that is commercial channels.
According to the analysis, 2014 was the dominated by television as the public’s most preferred medium. 82,7 percent of those surveyed said that they get their information for domestic and foreign events from television channels every day or every other day.
Second choice for the public is the Internet. 41.4 percent use it every day to get their information, while 12.6 percent open their favorite news sites few times per week.
The ways in which the public uses the variety of information outlets, the opinions of the public regarding the quality of certain programs of domestic TV stations and other data, was acquired in a poll by the polling agency M-Prospekt and is presented in a document titled “Analysis of the opinion of the public regarding radio and TV programs.” The poll included 1070 participants.
